Apple A while back I wrote a column titled ',' which was mostly about how to create and sell your own paper book. After folks asked me to do something similar for e-books, I created this article, which has now been updated a few times. I begin with one caveat: The whole e-book market is rapidly evolving, and a lot of self-publishing companies are offering e-book deals bundled into their print book publishing packages, which makes them harder to break out and evaluate. It's all quite complicated, and in an effort to sort through the confusion, I've decided to offer a few basic tips and present what I think are some of the best options out there for creating an e-book quickly and easily.

As things change -- and they will -- I'll do my best to keep this column up to date. Tips: • It's gotta be good: The same rule applies to self-published e-books as it does to print books. You have to start with a good product if you have any hope of selling it. • Create an arresting cover: When it comes to e-books, everything starts with the cover image. Creating an eye-catching, professional-looking cover that also looks good small (it has to stand out as a thumbnail image, since it's being sold online) is easier said than done, but it can really make a difference in terms of sales.

BookWright is a publishing software that offers you the possibility to design books and then upload the projects to the Blurb platform to order physical copies or sell the ebooks on various stores. The BookWright utility comes with predefined templates to reduce the processing time, enables you to review the results before publishing, and lets you know whenever your design has printing issues. All about EPUB, the ebook standard for Apple's iBookstore. If you're a budding publisher and want to get your ebook into the iBookstore, you'll need a tool to help you create your document in.

Ideally, you should hire a graphic designer who has some experience creating book covers. From a production standpoint, an e-book cover is easier to create than a cover for a print book (you just need a JPEG with decent resolution), but it shouldn't look out of place among traditionally published e-books. I can't tell you how many bad self-published covers are out there.

• Price your e-book cheaply: You should sell your e-book for $5.99 or less. According to research done by, an online e-book publishing and distribution platform for authors, publishers, agents, and readers, $2.99 to $5.99 yields the most profit for self-published authors, and although 99 cents will get you more downloads, it's a poor price point for earning income (see Smashwords' presentation on pricing ).

On the other hand,, one of the bigger online self-publishing operations, says that authors who price their e-books in the 99-cent to $2.99 range 'sell more units and earn more revenue than those in any other price range.' It's important to note that Amazon's 70 percent royalty for authors only applies to Kindle books priced between $2.99 and $9.99; otherwise, the rate kicks down to 35 percent). As for going free, well, Smashword data indicates that free e-books get about 100 times more downloads than priced e-books. • Avoid any outfits that don't let you set the price: This is one of the cardinal rules of self-publishing an e-book. You must be able to control the pricing of your e-book. If you want to sell it for 99 cents, then you should be able to sell it for 99 cents. • Marketing is all about creating awareness for your e-book: I don't have any secret marketing tips to offer, but what I can say is that you can't sell a book if no one knows it exists.

Most of book marketing is simply about creating awareness and you need to do that however you can, whether it's through social media or blogging or passing out fliers on a street corner. (I made a business card for my book, which I pass out if someone seems interested in hearing more about it.).

Do a basic search in Outlook. You can use the search box on the toolbar to search in the current folder or view. Go to the folder or view that you want to search, such as Mail, Calendar, or People. Outlook 2016 for Mac -- Search Does Not Work After a previous issue with Outlook 2016 for Mac, via Office365, I had to uninstall and reinstall Office 2016 for Mac. After doing so and adding back in all of my email accounts, the Search function in Outlook 2016 no longer works, producing 'no results' when searching for an email message. In Microsoft Outlook 2016 for Mac or Office for Mac 2011, you receive a 'No Results' message when you try to search for an email message or apply a filter to a folder, and task items are not displayed in the Tasks folder.

E-book publishing options: Here are the three big questions to bear in mind with e-book creation: first, what is the easiest and most cost-efficient way to produce an e-book? Second, where will it be distributed? And third, how much of a cut do you get? With those in mind, let's take a look at some of the more high-profile options available currently. I'm limiting it to these options because I want to keep this as simple as possible. Amazon Kindle Direct Publishing (KDP) This is Amazon's, and if you think you're going to sell a lot of e-books, you should figure out a way to upload your file (book) directly to and avoid using any sort of middleman or e-book 'aggregator' that takes a cut of the profits.